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Word of Mouth Marketing

Thu 21 Dec 02006 04:16 PM
Books
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★★★★☆

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Andy Sernovitz is the Chief Executive of the Word of Mouth Marketing Association, and Word of Mouth Marketing is an excellent introduction to the subject. The book is fairly short, at just over 200 pages, but it doesn’t feel like anything is missing from the book. As a result, the book is an excellent grounding to word of mouth marketing and how it can be applied to your business. Recommended.

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This is the website of one David Thomson (aka dwlt) from Edinburgh, Scotland. It contains the results of my patented thinking-out-loud process.

According to the about page, I'm a miscellaneist — at any given moment I'm a game designer, entrepreneur, programmer, consultant, and/or writer. I also read a lot.

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